Privacy Notice

This privacy NOTICE sets out how the Goodwood Group uses and protects your personal data. To view the Privacy Notice see below. It can also be accessed via this document www.goodwood.com/legal/.

The Goodwood Group takes your privacy very seriously. We ask that you read this Privacy Notice carefully as it contains important information about what to expect when we collect personal information about you, including how we will use your personal information and the steps that we take to ensure that it is kept secure. 

Goodwood will process all personal information in accordance with applicable data protection laws relating to the processing of personal information and privacy. Goodwood is responsible as 'controller' of personal information for the purposes of those laws. 

This Privacy Notice is intended for those aged 13 years and older. For anyone under the age of 13, it is intended that parents and/or guardians read and explain it to their children.

1. Important information and who we are

Privacy policy

This privacy policy gives you information about how the Goodwood Group collects and uses your personal data through your use of this website, including any data you may provide when you attend an event or purchase a product or service or take part in a promotion or competition or join a club.

Controller

The Goodwood Group is made up of different legal entities, details of which are The Goodwood Estate Company Limited, company No. 0553452; Goodwood Racecourse Limited, company No. 0772766; Goodwood Road Racing Company Limited, company No. 0466176; The Goodwood Hotel Limited, company No. 1326672; The Goodwood Club Limited, company No. 4570253; Goodwood Events Company Limited, company No. 6994045, all of whose registered offices are at Goodwood, Chichester, West Sussex, PO18 OPX. This privacy policy is issued on behalf of the Goodwood Group so when 1 we mention "Goodwood", "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the Goodwood Group responsible for processing your data. The Goodwood Estate Company Limited, Goodwood House, Goodwood, Chichester, West Sussex PO18 0PX (registered company number: 0553452 and registered Information Commissioner’s Office number: Z6330750) is the controller and responsible for this website.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the information det out in the contact details section in paragraph 12.

2. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, marital status, title, date of birth and gender, job title, vehicle registration numbers and motor insurance policy numbers.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details for processing payments.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website as well as your journey through our digital platform (such as the links you click on and searches you make), what content you have watched and shared, which pop up or push messages you have seen and responded to.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you interact with and use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Special Category Data: health or medical related data, dietary requirements, biometric data (for security purposes and in accordance with our CCTV Policy) or access or disability data when you purchase an event ticket.

We may also collect your image or photograph from when you have attended an event or where you have shared this with us when you have attended an event or taken part in an experience or activity.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity.

We may collect and process special category data relating to your health when you book a health programme or health retreat with us or for some spa treatments and this is to provide and manage the product or service. We will always treat special categories of personal data as confidential and we will only share such data internally where there is a specific and legitimate purpose for sharing the data. For some of our health programmes and retreats we use third party experts to conduct talks or give specialist sessions and advice and we may need to share your health data with them so that they can provide the service, all third party experts engaged by us to assist in the running of our health programmes are subject to strict confidentiality and data protection provisions. We have implemented appropriate physical, technical and organisational security measures designed to secure your personal data against accidental loss and unauthorised access, use, or disclosure. We will only retain special categories of personal data for as long as necessary to fulfil the purposes we collected it for, for health information this will be from when you booked the service and for the duration of the health programme or treatment.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract. In this case, we may have to cancel a product or service you have booked with us but we will notify you if this is the case at the time.

Children

We appreciate that individuals under the age of 18 are interested in some of our activities and experiences and other leisure activities in particular golf, young driver training, half term activities, simulator experiences or the Goodwood online shop. We therefore ask parents and legal guardians to supervise their children when they are online and that children under the age of 13 do not submit personal information or content to Goodwood, purchase goods, products or services, including subscriptions, or take part in Goodwood promotions or competitions, without the consent of their parent or legal guardian. Goodwood recommends that recommends that parental controls be put in place

We encourage children under the age of 13 to consult with a parent or legal guardian before submitting or requesting any content or information to/from Goodwood. Any users of Goodwood’s platforms who indicate they are under the age of 13 will be asked for the contact details of their parent or legal guardian so we can verify legal consent. Goodwood will not actively market to children or pass on personal information to third parties for commercial purposes. Any children using Goodwood’s platforms are confirming that they have received the consent of their parent or legal guardian to do so.

3. How is your personal data collected? 

We use different methods to collect data from and about you including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • attend one of our events;
  • express an interest in receiving products or services from us;
  • when you download a Goodwood app;
  • when you visit the Goodwood Estate for example
  • apply for membership of one of our clubs;
  • create an account on our website
  • apply for our products or services;
  • subscribe to our service or publications;
  • make a purchase from our online shop;
  • request marketing to be sent to you;
  • when you correspond with us via telephone conversations, emails, or other written communications, including text messages and/or Whatsapp messages, and/or hard copy or online feedback or incident forms;
  • If you follow one of our social media accounts we receive basic information about you according to your profile. You may also communicate with us directly and provide content in this way;
  • when you become a supplier to the Goodwood Group;
  • enter a competition, promotion or survey;
  • In addition to the information you knowingly provide, Goodwood collects the domain names and IP addresses of its visitors to the website, along with usage statistics (for example, types of web browsers and operating systems used), browsing history. This data is used to promote our products and services and measure the effectiveness of our communications. Goodwood may combine this information with the personally identifiable and other information it collects, including by cookies and similar technologies (see our Cookies Policy).
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy www.goodwood.com/legal/ for further details.
• Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
• Technical Data is collected from the following parties:
• analytics providers such as Google based outside the UK;
• Contact, Financial and Transaction Data is collected from providers of technical, payment and delivery services.
• Identity and Contact Data is collected from data brokers or aggregators.
• Identity, Contact Data.
• Identity, Contact, Marketing and Communications Data from research or marketing agencies.

4. How we use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to marketing online.
• We are not responsible for the user terms or activities on third party sites and platforms. However Goodwood will not sell your information nor permit others to do so.

5. Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

6. Marketing

Direct marketing

During the registration process on our website or when you purchase any goods or service when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from Goodwood via email, post or SMS or telephone. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving marketing. We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.

Third-party marketing

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.

Opting out of marketing

You can ask us to stop sending you marketing communications at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences by following the opt-out links within any marketing communication sent to you or by contacting us at DataPrivacy@Goodwood.com.

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to your membership, appointment reminders, updates to our Terms and Conditions, checking that your contact details are correct.

If you agree to us sending you marketing information or news you can always unsubscribe from mailings at a later date or narrow your preferences. However, please note that where you withhold or withdraw your consent to contacted in this way, we may be unable to keep you informed of new services, products or events and/or special offers that may interest you.

Cookies

Our website uses cookies. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. These cookies allow us to distinguish you from other users of the website which helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

For more information about the cookies we use and how to change your cookie preferences, please see www.goodwood.com/legal/.

7. Disclosures of your personal data

In accordance with your marketing preferences. Subject to your express opt in consent (which may be updated at any time by amending the marketing preferences in your personal Goodwood account on the website or by contacting us) your personal information may be shared where necessary with the parties set out below for the purposes set out in the table in section 5 Purposes for which we will use your personal data above.

• Internal third parties.
• External third parties. We may appoint third party suppliers to carry out some of the processing activities on our behalf such as digital platforms, data processors, technology hosts, payment processors and delivery/courier companies. In these circumstances we will protect your personal information and use it in accordance with this privacy notice.
• Specific third parties. In limited circumstances we may disclose your personal information to third parties if we are under a legal obligation to do so or respond to valid legal processes, including Goodwood’s professional advisors, auditors and insurers or because it is necessary to share with a regulatory body.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We impose contractual obligations on suppliers who handle your personal information to ensure they can only use it to provide services to us and to you and that they take appropriate measures to protect your personal information.

8. International transfers

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.

It may sometimes be necessary for us to share your personal information outside the UK for example with our service providers located outside the UK, if you are based outside the UK or where there is an international dimension to the services we are providing to you.

Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:

• We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data
• We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK.

9. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

However, you should be aware that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the internet. We are not responsible for the contents or policies of external websites and recommend that you check the privacy and security policies and procedures of every website that you use and submit your personal details to.

We will keep your information while you are a member or have an online account with us, where we are providing products or services to you. Thereafter, we will keep your personal information for no longer than necessary to respond to any correspondence, complaints or claims made by you or on your behalf, to show we treated you fairly and/or to keep records required by law. We will also keep your contact details for as long as we believe you wish to hear from us using those contact details.

When it is no longer necessary to keep your personal information, we will delete or anonymise it, for example aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

10. Data Retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see paragraph 6 for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

11. Your legal rights

You have a number of rights under data protection laws in relation to your personal data.

You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see OPTING OUT OF MARKETING in paragraph 6 for details of how to object to receiving direct marketing communications).
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data (see the table in section xx for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data’s accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

You have the right not to be subject to automated individual decision making. The right not to be subject to any decision based solely on automated processing that produces legal effects concerning you are similarly significantly affects you.

If you wish to exercise any of the rights set out above, please contact DataPrivacy@Goodwood.com.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

1. Contact details

If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways:

• Email address: DataPrivacy@Goodwood.com
• Postal address: The Goodwood Estate Company Limited, Goodwood House, Goodwood, Chichester, West Sussex PO18 0PX.
• Telephone number: 01243 755000

2. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

If you are unhappy with the way we are handling your personal data or you have any concerns about the protection of your personal data, you may raise a question or complaint with us. Do this by emailing DataPrivacy@Goodwood.com. We will acknowledge receipt of your complaint within 30 days and we will, without undue delay, take appropriate steps to respond to your complaint, make appropriate enquiries, keep you informed and tell you the outcome of your complaint.

3. Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. If we change our policy we will post changes on this page and where appropriate place notices on other pages of the website or on our social media platforms. Any material changes that affect how your personal information is used will be provided to you, so that you may be aware of the information we collect and how we use it at all times. This privacy notice was last updated in May 2026.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.